Big Issue leading the way
Fortunately, there have been some high profile and successful initiatives to use the iZettle to help the homeless both in the UK and in Sweden.
Simon Mott, a homeless man in London, attracted considerable media attention by becoming the first person to sell the Big Issue using his iZettle. He identified that the gradual switch to a cashless society was having a direct impact on sales of the magazine and therefore his chances of being able to help himself out of poverty, so iZettle came to his rescue.
This heartwarming real-life story graphically illustrates the practicality and potential of Chip & PIN devices like the iZettle to make a real difference at the grassroots level of society. The Big Issue Foundation now intends to make iZettle devices available to other Big Issue sellers.
The initiative has also been replicated in Sweden with Situation Sthlm, Sweden’s answer to the Big Issue. A successful trial was carried out in October 2013 with five magazine sellers using an iZettle card reader to sell the magazine.
Sweden is arguably even more of a cashless society than the UK, so it seems common sense that the country that invented the iZettle would also use the mobile card reader in this way.