Wix eCommerce is one of the most user-friendly online store platforms for small businesses. It’s super-easy – even fun – to get started, comes with lots of customizations and the online store can be optimized to rank well in search engines (even with no SEO experience).
The many ways you can sell online, for instance through bookings and takeout ordering, suit a wide range of business types, not just retail shops. Retailers that plan to grow quickly should perhaps look at Shopify, whereas new or small businesses with no clue of how to start would love a Wix store.
Large inventories can be problematic since you don’t get email notifications when stock is running low, and Wix isn’t really built to scale large retail stores. Other ecommerce platforms have better stock management tools, but Wix works okay if you can keep an eye on sales every day or pay for an extra integration.
Customer support is generally not highly rated, so problems may be met with a lengthy resolution process. Furthermore, the lack of option to export a Wix store makes it problematic to leave the platform, unless you’re happy starting from scratch elsewhere if you want another platform down the line.
The checkout includes a good selection of payment methods with competitive rates. It’s only really large companies with a high sales volume that can get lower rates with other payment processors. That said, the extremely slow payouts would be a hindrance to those reliant on a smooth cash flow.
Although there’s a free Wix plan, selling online does require a Wix Business subscription. However, this is well worth the money considering it includes web hosting, an integrated payment system and a platform allowing anyone to build a full-fledged online store with confidence.