6. Showcase a selection of products
Everyday essentials like batteries, umbrellas or a particular lip balm don’t need an elaborate display, only a sufficient view to confirm visually it is what you want. What about ‘nice-to-haves’ or innovative things no one knows they want until they see it? Those things can be showcased at the till (or even a slideshow on the EPOS screen, if there’s a customer-facing tablet).
Boutiques, bakeries, delis and jewellers would be wise to invest in a glass counter with shelves for the products you want to tempt people with. It is quite common to add items to the bill when you’re about to pay, so it’s a missed opportunity if nothing affordable – or seriously tempting – is showcased at checkout. Clothes stores can add a mannequin with “today’s outfit”, or fill a box with gloves or scarves that most people might need but didn’t think of until they see it.