Both Shopify and Wix include detailed product libraries, order management, blogging, marketing tools, integrations with social media (e.g. selling through Instagram and Facebook), SEO settings, calculated shipping rates, dropshipping options, and much more. Gift cards can be sold with Shopify and Advanced Shopify, as well as Wix.
We were impressed with the range of products and services you can sell on Wix, whereas Shopify tends to focus on retail. Wix has apps for accepting bookings, music streaming, selling photos, event tickets, online ordering for delivery or pickup, table reservations for restaurants – on top of tools for a standard retail store.
Although Shopify can be used for professional services, digital products and food and drink, its strongest tools relate to inventory management, the online shop section on the website and order management. Wix can suit small retail shops perfectly, but as you start to sell many hundreds of products, it’s not as sophisticated as Shopify.