Who is it best for?
Square is aimed at a broad range of small businesses like coffee shops, independent retail shops, hairdressers, gyms, skilled professionals and many more. The features cover not only in-person payments but also socially distanced (e.g. QR code ordering) and online transactions.
Having tested the POS app, it is best suited to retail and hospitality – food-and-drink in particular – due to its comprehensive product library, checkout functions, tipping, analytics and staff management features. There’s even multi-location support for those selling in more than one location.
And let’s not forget the pocket-sized card reader for on-the-go payments. This comes in more than handy at market stalls, home visits and conferences.
A big advantage of Square are the many add-on options and integrations with partner platforms covering a wide range of business tools. This means you are not stuck with the free features. Growing businesses can use Square in conjunction with apps providing advanced software for e.g. inventory, scheduling, marketing and much more.