Who is it best for?
Square aims to suit every business type. Having tested the POS app, we can verify it’s especially useful in the retail and hospitality sectors – food-and-drink in particular – due to its comprehensive product library, checkout functions, tipping, analytics and staff management features.
Those selling at multiple locations can also distinguish between sales at different locations. And let’s not forget: the very small size of the card reader makes it the handiest for on-the-go payments at, for example, market stalls, home visits and conferences.
A big advantage of Square is the many options to integrate with partner platforms covering a wide range of business tools. This means you are not stuck with the free tools. Rather, growing businesses can use Square in conjunction with partner platforms providing advanced software for e.g. inventory, scheduling, marketing and much more. Retailers can even delve into ecommerce through one of the Square’s own Online Store plans.
As with other payment companies, Square has a list of prohibited businesses. Some of these industries include pharmaceuticals, adult products and services, certain marketing services, certain financial services, and illegal or otherwise questionable products and services.