The quest for better and best
Over the years, iZettle has introduced several variations of a card reader, radically different from each other both in form and function. Pushing gadgets to the market with names such as iZettle Lite or Pro Contactless, the company seemed at times to be in search of not only the perfect product but also its own identity.
In June 2016, this search seemingly ended with the iZettle Reader, a device with a name so definitive that it alone radiates self-confidence. It was the card reader to end all card readers. And make no mistake about it – an unequivocal success it has been. A familiar sight at small businesses around the country, iZettle Reader has collected praise not only from users, but even won the Red Dot Award design prize in 2017.
Having created the quintessential European mPOS device, engineers at iZettle must have felt pride, but also uncertainty of whether their design can even be improved any further. That didn’t stop them from evolving. As iZettle told us:
“According to user reviews, iZettle Reader has been our best reader yet. However, we still believed that we could make the reader even better. Therefore, based on our users’ inputs we introduced iZettle Reader 2.”