Who is the service aimed at?
Barclaycard Anywhere’s target users are sole traders who only take occasional payments rather than high volumes, and expect an annual turnover of less than £1 million.
This includes tradespeople of all kinds, small or mobile premises, seasonal traders, pop-ups, hairdressers, plumbers or merchants selling at events like concerts or trade fairs. The repeat payments function is ideal for charities and perhaps street musicians.
Barclaycard highlights the service is ideal for making customers feel safe about making a card payment away from a shop environment, which makes sense considering Barclays is a trusted bank and their logo is on the card reader.
All things considered, we would only recommend the card reader for businesses who are already banking with Barclays and insist on sticking with their bank for all their business dealings. The stripped-down app is only really suitable businesses who just need a portable card machine for very straightforward transactions.