iZettle first to introduce app based mobile card reader
The market was ready for an industry disruptor, and iZettle was the first one to seize the opportunity. With one contract, no monthly fees and a transparent fee structure, iZettle is a mobile card reader that operates via an app on a smartphone or tablet.
The first card reader introduced in 2012 was plagued with a few issues, which eventually led Visa to abandon iZettle for several months. The newer readers have been operating more smoothly. The company launched a free “Lite” reader in February 2015, which helped increase its market share.
iZettle does not offer BankAxept, and has instead counted on the widespread use of debit and credit cards from Mastercard and Visa.
See also (in Norwegian): iZettle kortleser – erfaringer så langt