Trend towards integrated offerings
As we have seen, Ingenico’s and Verifone’s business areas are divided into three branches: terminals and software, transaction management, and remote payments. However, this traditional representation by product/service groups is no longer in line with industry developments.
The trend is now towards marketing integrated offerings allowing simultaneous access to all products and services, i.e. multi-channel sales (point-of-sale, internet, mobile), terminal management, transaction management, customer service, and so on.