Our rating(4.2/5)
The all-round-value and user-friendliness of Wix UK is hard to beat, but is it without issues?
Wix is a popular website builder and ecommerce platform that’s extremely adaptable. Known for its visual drop-and-drag builder, you can build a complete online store with no prior experience.
  • Highs: Lots of features. Very user-friendly. Beautiful templates. Competitive pricing.
  • Lows: Payouts only on Mondays. Card details required for trial. Complaints about service.
  • Best for: Merchants who want the easiest way to build an online store without compromising on features.

How Wix eCommerce works

Wix is a popular website builder appealing to bloggers, freelancers and businesses alike. It allows you to create a website through step-by-step guidance and a very user-friendly editor. No coding skills is required because it is all visually presented and explained.

For a subscription cost, you can use the ‘Business’ (ecommerce) features to sell products on your website.

Wix allows you to create a site in two ways:

  • Wix Editor: First choose a template, then customise pages manually and make use of tons of features.

  • Wix ADI (Artificial Design Intelligence): Wix asks a few questions about the type and style of shop you want – then it creates a store for you.

Wix Editor is what most people think of when they think of Wix. This is the drag-and-drop editor where you adjust anything to exactly what you want, add tons of elements and app integrations, and choose between many templates.

That said, Wix ADI is the easiest to use as it creates the basic website, whereafter you can adjust the existing elements that were tailored for you. If you’re not comfortable having full creative control with Wix Editor and you want a website very quickly, ADI is definitely the way to go.

In the UK, Wix allows the following payment methods on your ecommerce website:

Wix Payments

MastercardMaestroVisaAmerican ExpressDiscoverDiners ClubJCB

Also accepted

PayPal, Square, Alipay, iDeal, Laybuy, offline payments (cash, cheque)

These incur separate fees on top of the website subscription. You can also accept the Chinese Alipay and Dutch iDeal. These are worth accepting if you target those markets from the UK, as they are preferred by many in those countries. Laybuy is another accepted payment method allowing customers to pay for your products in weekly instalments.

Instead of Wix Payments, it is possible to integrate an online gateway by Worldpay, Stripe, SumUp or Square. This would mean that card payments are done through your chosen payment processors, not Wix.

Wix eCommerce pricing and payments

It’s free to create a Wix account and build a website, up until you need certain features. To sell things and have a professional-looking website without Wix advertising, there are three ecommerce subscriptions to choose from: Business Basic, Businesses Unlimited and Business VIP.

Plan Monthly* Yearly* 2 years* 3 years*
Business Basic £16/mo £13/mo £11/mo £10.50/mo
Business Unlimited £19/mo £16/mo £14/mo £13/mo
Business VIP £25/mo £22/mo £19/mo £17/mo

* VAT not included.

Wix ecommerce plans
Monthly* Yearly* 2 years* 3 years*
Business Basic
£16 /mo £13 /mo £11 /mo £10.50 /mo
Business Unlimited
£19 /mo £16 /mo £14 /mo £13 /mo
Business VIP
£25 /mo £22 /mo £19 /mo £17 /mo

* VAT not included.

The more you pay upfront, the cheaper the monthly rate, i.e. pay-monthly is most expensive, and the rate for three years paid upfront is lowest on a per-month basis. Just beware, amounts paid are non-refundable so you commit to the months paid for. The subscription should be cancelled before the end of the current term as otherwise it will auto-renew.

To test Wix, you can sign up for a free account, but this does not include ecommerce features. To test an online store, you need to pick and pay for a Business subscription, but then you can cancel within 14 days for a full refund.

You have the same available payment options and card rates on all plans, but you can only accept one currency for payments. The minimum amount that can be accepted is £1.

Wix Payments has a very competitive transaction rate at 1.9% + 20p and no monthly fees. Chargebacks incur no fee, but the customer may have the transaction refunded if their dispute was successful. It is not clear whether there’s a fee for processing refunds in general.

Settlement with Wix Payments is not the fastest. Payouts are only processed every Monday (and only if there’s a minimum of $20 to clear), whereafter it takes 3-5 working days to appear in your bank account minus the Wix transaction fee. This means that sales made in your online store the Tuesday before could, in the slowest-case scenario, take two weeks to show in your bank account. Payments made on a Friday – maybe Monday – could take “just” 3-4 working days.

Wix Payments transaction fee 1.9% + 20p (any card)
Wix Payments chargebacks No processing fee
PayPal fees 2.9% + 30p (other fees may apply)
Square Reader transaction fee 1.75%
iDeal fee 2.5% + €0.30

* VAT not included.

Wix Payments transaction fee 1.9% + 20p (any card)
Wix Payments chargebacks No processing fee
PayPal fees 2.9% + 30p (other fees may apply)
Square Reader transaction fee 1.75%
iDeal fee 2.5% + €0.30

* VAT not included.

PayPal has different fees, and payments go into the online PayPal Business account within a few hours. The standard fee for PayPal transactions is 2.9% + 30p per transaction plus applicable cross-border and currency conversion fees. The cross-border and currency fees are relevant when, for example, someone in Germany purchases a UK-based item in GBP with a EUR balance on their payment card.

Other fee structures and multiple checkout options are available through PayPal, so costs may different from the above.

Image: Wix

Wix online store checkout

Wix checkout example.

Note that PayPal may direct customers away from your site during checkout, which is known to decrease conversion rate. Wix Payments keeps customers on your site during the entire checkout process.

If you want to accept iDeal or Alipay, you can set this up for free through Stripe, but only if the currency in your Stripe account matches that used in Wix. iDeal only accepts Euro, so both your Stripe account and Wix online store have to use Euro to work. Alipay doesn’t openly say what currency they accept. These payments can cost 2.5% + €0.30 per transaction (regional differences apply) and it takes 2-7 days for transactions to clear through Stripe.

Moreover, you can accept card payments in person with a Square Reader at 1.75% per transaction. This is handy when selling face-to-face but a customer wants to order something from your website while in your store.

Alternatively, you can send Wix Invoices containing a link for the client to complete the transaction. The invoicing payment will then go through the usual Wix Payments system for a 1.9% + 20p fee.

eCommerce features

Many Wix ecommerce features are included on all the Business subscriptions. The following are just a snapshot:

Product catalogue: Store products are added from your Dashboard, not the website editor. This means if you change your website theme, the core information about your products can be transferred to the new layout.

You can add product descriptions, variants, ribbons (e.g. Bestseller, New Arrival) which display on your site’s product images, and stock levels. When an item is sold out, it will show an “out of stock” label in the online store, but you don’t get email notifications when something is low or out of stock.

Image library: When you upload pictures, Wix automatically generates suitable tags based on analytical data – pretty cool since tags are important for SEO and product searches.

You can also add images from stock image libraries including Media from Wix (free), Shutterstock (costs apply) and Unsplash (free). Videos can be added, but note that there are limits for how long the total runtime can be (table below).

Abandoned carts: Shopping carts that potential customers have abandoned can be viewed, so you can email customers to close the sale. This is a proven way to increase conversion as these people have already been tempted to buy, but perhaps needed more time to think.

SEO settings: Search engine optimisation (SEO) is important for getting found in search engines, and Wix has made that easy for those without much experience. When you go to SEO settings, it shows exactly what information to input and how it will look in Google search results.

Image: Mobile Transaction

Wix product SEO

SEO is made easy with the many explainers and visual examples.

Social media selling: Integrations with Instagram, Facebook, Amazon and eBay allow you to display and advertise products and services on social media. Customers can then click through to pay on your website.

Subscriptions, bookings and reservations: Recurring payments are possible through Wix subscriptions (requires higher plan than Basic). This allows you to sell a range of services with a weekly on monthly membership. You can also set up a reservations system synced with Google Calendar, or accept bookings for e.g. event tickets.

Marketing and promotions: Add promo codes that customers can submit at the checkout, set up discounts or run email marketing campaigns. Advanced marketing features may require additional apps.

Mobile responsiveness: In the website editor, you can easily switch between desktop and mobile view to check how the page looks on different screen sizes. The mobile page can even be edited directly if something doesn’t look right. This is extremely important  for ecommerce today, since most people shop on their phones, and having a website that’s difficult to navigate on a small screen will lead to lost sales.

Contact form and live chat: Close sales while customers are on your site by adding a live chat. It’s common for many to leave an online shop if there are doubts, but the proactiveness of asking “can I help” when they’re still browsing could increase sales.

You can also add a contact form for those who’d rather send you questions to answer in your own time.

Customer reviews: Let customers leave reviews on your website so others can make more informed decisions. You can also add a widget on your site that pulls reviews from other websites like Trustpilot.

Image: Mobile Transaction

Wix editor options

Lots can be added or changed on every web page.

Shipping and dropshipping: Wix can calculate shipping costs at checkout and connect with various shipping apps for advanced shipping management. Online stores do not need their own inventory management, though – with Wix’s dropshipping providers, you can source products from a range of suppliers. When your customers then order, the supplier will fulfil the order and ship items purchased in your online store.

Sales analytics and reporting: Analyse sales in real time from your Wix dashboard. Generate reports on website traffic, sales by category, customer data and more. Integrations with accounting software can be established for in-depth bookkeeping. You can also download the Wix app on your phone to monitor orders and communicate with customers through a chat.

Multi-language website: Wix Multilingual is a handy integration that translates your site from English to a choice of other languages. This way, you don’t need to hire a translator to gear an online store towards international customers. Note that this feature only works with Wix Edito