Your choice of template should be aligned with your brand style, as should the layout of the theme’s pages be suitable for the things you sell.
For example, if you only sell ten products that are beautifully photographed, it’s a good idea to choose a minimalistic theme where large photos can be featured. If you’re selling professional services, it may be best to display services without photos, similar to a hairdresser’s list of prices.
Once a theme is selected, you can add and edit the layout of pages. The following are the core sections of most ecommerce websites:
- Header and top links menu
- Home page
- About page
- Shop section
- Contact page
You can always add a blog section or other content later, but the above are enough to launch your site. If there are any unnecessary pages included in the default template, you can delete those (and add them later if they turn out to be useful).
As soon as possible after publishing the site, you should add your company’s terms and information about e.g. returns and shipping. This is important to disclose on the site, but as long as you display contact details or a functioning contact form, visitors can get in touch for details until you’ve worked out your long-term service terms.
Some themes already give you a ‘dummy’ layout you can edit and add sections to. This could easily take a while to get right, so if you’re in a hurry, use the default layout of the theme and just create and fill in the above core pages and sections with suitable text and images until you have a complete website that tells the visitor what you’re about.