3. Buy a domain name
A domain name is the internet address (URL) of your website. Many all-in-one ecommerce platforms offer a free URL that might be good to use temporarily, but it often contains the name of the ecommerce brand. That is, it looks very promotional and not so ‘serious’.
The format of such a free domain might be something like username.ecommercebuilder.com/yourbusiness. Buying a domain gives you the freedom to choose anything that’s available in a simple format like www.yourbusiness.com.
To look like a serious business, we strongly recommend buying a domain in line with your brand. URLs ending with .com are usually most popular, but there are lots of endings to pick from, and UK-specific shops could also use .co.uk. It is best to include your brand name in the URL, but variations of it could be necessary if the domain is already taken.
Most simple ecommerce builders enable you to purchase a domain through your user account, which can then be linked in a user-friendly way. If you’ve already purchased a domain, you should always be able to link it to the website builder by following the instructions of the ecommerce platform.