With lockdowns and social distancing rules, consumers have naturally taken to online shopping to replace in-person shopping. ‘Click and collect’ is one of the more popular methods for buying remotely, but how would it work for a small business?
Firstly, let us define the term:
‘Click and collect’ is when a customer purchases a product online to collect in person at a specified location outside home.
This service has different names such as ‘order and collect’ or ordering for ‘pickup’. Commonly, retailers and food businesses call it ‘Click & Collect’ with capitalised letters, as that is what most people are familiar with. In the US, ‘curbside pickup’ is popular since you don’t need to leave the car at the collection point – instead, the order is handed through the car window or placed directly in the trunk.
The way it is set up varies between retailers and food-and-drink and depends on your preferred process, but orders are always placed remotely, the payment is processed remotely/online, and collection must be done in person.
It is also custom that no collection fee applies to the customer, whereas orders for delivery usually have a charge.