Square Online has a good mix of ecommerce features such as product options, free store templates, site search and integration with Instagram, Facebook and Messenger. That being said, the online store builder is quite basic compared with other ecommerce platforms. There are many integration options for accounting, takeaway delivery platforms and other additional functions, but the site builder itself is limited on customisation options.
Square Online requires a subscription paid monthly or annually upfront, but there is no contractual commitment. There is a free plan, but it has very limited features and doesn’t allow you to attach your own domain name, so it is better with a paid plan.
The web shop is linked to Square Payments, a built-in payment processor with simple fees: 1.9% for online transactions with a European card or 2.9% for non-European cards. On the Performance and Premium plans, you can link it with PayPal that charges 1.9%-3.4% + 20p per transaction.