Verdict: close call
Wix has a better user experience, lower costs and many free templates. You can start an online store in minutes with the ADI editor or play around with many design options in the Editor without prior experience of building a website. Moreover, the platform keeps adding new features and already has tools for a wide range of business sectors.
Shopify is best for retailers with large inventories and big plans to grow with any choice of apps connected to the online store. There’s a big choice of online gateways, no cap on products and no storage limitations.
Omnichannel sales (where EPOS and ecommerce work together for a coherent online-offline customer journey) is also much better with Shopify, since transactions online and in-store are connected to the same inventory system in Shopify. This is valuable particularly during COVID-19 where shops have to be flexible with how they sell.
If you’re on a budget, though, Wix is far cheaper. If you’re drawn to Shopify’s many apps, POS Pro system and alternative payment gateways, these all come at additional costs on top of the already pricey subscription. With Wix, you get a large amount of features included on a low-cost plan, but then the chance is higher of missing out on certain features like gift cards.
Wix is excellent for small businesses that want to start a very adaptable online store easily.
Shopify is better for more established online retail shops that can afford a platform with no limits to ecommerce.