What people buy online
About a fourth of all online sales worldwide is for fashion and clothing, according to Statista.
The second most popular product category is toys, hobby and DIY on which people are forecasted to spend $504 billion in 2020 compared to $596.1 billion on fashion.
The third most popular category is electronics and media ($481.8 billion forecasted), followed by food and personal care ($413.2 billion forecasted) and furniture and appliances ($312.9 billion).
WARC reports that snacks and personal care have had the biggest surge in online sales in Europe in 2020.
Hospitality businesses hardest hit by declining sales in 2020 include coffee shops, bakeries, on-the-go sandwich shops and restaurants, while takeaway platforms like Just Eat and Deliveroo experienced much higher demand.