What do you need?
The more types of payments you offer, the higher is the likelihood of happy customers. Nowadays, people expect convenience and to be able to pay the way they want.
Depending on your type of business and customer expectations, you may want to offer several payment types.
For example, brick-and-mortar shops can do fine with just a card machine when all customers buy in store, but benefit from payment links when selling online too. Even an online store can benefit from payment links if selling over social media, or a card reader if selling from a stall during some seasons.
If you’re regularly taking orders over the phone, a virtual terminal is essential to guarantee the payment, since customers can avoid paying by link in their own time.
Many small businesses benefit from popular all-in-one payment systems like Square, SumUp and Zettle that offer card terminals, payment links, email invoices and QR codes without a monthly fee. Square and SumUp have more online payment features like an online store builder, virtual terminal and click-and-collect flows.
Food-and-drink venues may require QR code menus to supplement card machines and ordering. This setup can be as advanced as needed. Square presents the easiest, affordable solution, as opposed to traditional or touchscreen terminals combined with hospitality EPOS and an online integration (by different providers).
Another thing to consider is integrations with additional software. Not all payment systems connect with, say, Xero or QuickBooks for accounting, inventory systems, marketing tools or specific ecommerce software. This is something you should check with the provider if it’s not clear from the website.